![]() Many were convinced that the movie was based on a true story, or even consisted of actual footage. Fake online documents, footage, published dossiers, interviews, and even a couple of professional-looking television documentaries blurred the line between truth and fiction like few other campaigns had done before or have since. Things ultimately take a turn for the worse.Īpart from its revolutionary format, what the film is also notable for is having one of the best Viral Marketing campaigns ever, and certainly one of the first to demonstrate the effectiveness of Internet advertising. After interviewing the locals about several creepy and macabre incidents in the area, the trio eventually decide to journey into the forest where the legend is supposed to have started. It revolves around three college students in 1994 - Heather, Mike, and Josh - who decide to make a documentary about the fabled "Blair Witch", which is said to haunt the forest near the small town of Burkittsville, Maryland. Notably shot entirely in the style of a documentary gone horribly wrong, the film became one of the most successful independent releases of all time, and is also commonly credited as the Trope Codifier/ Genre Popularizer of found footage horror, a subgenre that grew so prevalent in the decades following that it was driven into the ground over time. The Blair Witch Project is a 1999 supernatural horror film written, directed and edited by Daniel Myrick and Eduardo Sánchez. Heather, in an iconic and oft-parodied scene
0 Comments
Leave a Reply. |